Reading University Research

Dear Parents/Guardians

I have been asked by a close friend who is a student from Reading University to see if any parent/guardian would be interested in taking part in a survey looking at Gender Stereotypes in Children’s Television Advertising. This study is looking at whether gender stereotyping is still present in children’s advertising in 2017/18.

If you would like to take part in this research, please use the following link: https://www.surveymonkey.co.uk/r/7ST98VW

Responses are anonymous and you have the right to withdraw from the research at any time.

Data will be stored online on survey monkey, and on an external hard-drive, both of which, only the researcher has access to. The data will only be used for the academic purpose of the study. All data will be destroyed following the submission of the dissertation.

Your help would be much appreciated.

Yours sincerely

Mrs Jackson